Unlocking Category Growth Through Inclusive Shopper Strategies
Kimberly-Clark used Scintilla insights to reveal key category gaps, guide smarter merchandising and innovation, and drive new shoppers, higher basket adds, and market share gains.
Kimberly-Clark used Scintilla to dig into challenges in the Facial Tissue category at Walmart. Their goal was to grow the currently stagnant category with a data-driven, shopper-first approach.
Using Scintilla Shopper Behavior, Channel Performance, and Customer Perception, they uncovered what shoppers wanted and where the category was falling short. These insights guided new ideas to re-engage shoppers—shaping updates to merchandising flow, inspiring new brands, and refining pack sizes based on shopper needs.
The results included engagement from new customers, a 12% lift in new items added to baskets, and market share gains that proved the strength of their modular strategy.
Read the full case study to learn more.
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