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Understand the ‘what’ behind the buy with a new breadth of shopper data
In today's competitive retail landscape, it is more important than ever to be customer-centric. This means putting the needs and preferences of customers at the core of all business decisions, from product development and sourcing to marketing and sales. With Scintilla Shopper Behavior, you can capture granular shopper behaviors and brand performance trends across channels, stores, baskets, and even UPCs so you can set benchmarks, evaluate brand positioning, and find white space. Watch how access to transactional Walmart customer data can help transform your business in amazing new ways.
About Scintilla
Scintilla is a suite of data products that gives. U.S.-based Merchants and suppliers unprecedented access to rich, aggregated, customer insights that enables smarter, faster decision-making. Within our unique closed-loop data ecosystem, Scintilla uses advanced data science to synthesize data from across the omnichannel path to purchase, allowing suppliers to analyze shopper behavior and channel performance, gather input directly from customers, test new growth strategies, and measure impact. The five products that make up Scintilla – Customer Perception, Channel Performance, Shopper Behavior, Digital Landscapes, and Insights Activation – help make the jobs of Merchants and suppliers easier with a single, omni-view of customer habits and needs in a dynamic, user-friendly tool.
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