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Knowing the where of the buy is crucial in winning the retail game. Channel Performance omnichannel shopper data can help you leverage best-in-class data science to receive the crucial business insights you need to succeed. Watch how you can dial into channel data like never before—and discover opportunities for improvement and growth.
About Scintilla
Scintilla is a suite of data products that gives. U.S.-based Merchants and suppliers unprecedented access to rich, aggregated, customer insights that enables smarter, faster decision-making. Within our unique closed-loop data ecosystem, Scintilla uses advanced data science to synthesize data from across the omnichannel path to purchase, allowing suppliers to analyze shopper behavior and channel performance, gather input directly from customers, test new growth strategies, and measure impact. The five products that make up Scintilla – Shopper Behavior, Channel Performance, Customer Perception, Digital Landscapes, and Insights Activation – help make the jobs of Merchants and suppliers easier with a single, omni-view of customer habits and needs in a dynamic, user-friendly tool.
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