Powered by generative AI. Results may not fully be accurate. Use is governed by the Generative AI Guidelines and other applicable Walmart policies.
Personalize Snapshots
Please toggle the snapshots that you want to view
Paystub Authentication
To view your current paystub, please provide additional security information as follows.
Personalize Snapshots
Please toggle the snapshots that you want to view
Menu
What’s in the basket?
While reviewing opportunities for holiday 2022, a Walmart seasonal Merchant discovered that fewer Christmas tree customers than expected cross-shopped with Christmas accessories in 2021. This customer buying behavior illuminated a potential opportunity to drive attachment rates within the seasonal aisle.
Christmas trees were often being bought alone. When other products made it into the basket. What were they?
Defining the mission
The Shopper Behavior Basket and Cross-Shop Reports revealed that 90%* of the top items in the basket with the tree were Christmas-oriented. Ornaments were by far the most prevalent product group (20%*), with ornament hooks and tree toppers following.
Armed with these insights, the Merchant made plans to build “mission-oriented” modulars and online product pages to put often included items closer at hand for tree buyers.
©2026 Walmart Inc. All rights reserved.
We received a GPC signal or a request to opt-out of selling/sharing your personal information (including for targeted advertising); this notification is to indicate that your opt-out request is being honored. You can find out more about your consumer privacy rights in our Privacy Notice.
