New Actions and Enhanced Analysis: Highlights from Last Quarter
Key updates to Scintilla and Scintilla In-Store made for stronger customer-centric actions in-store, online, and across media
Getting the right product in front of the right shopper at the right time is no small task. Last quarter, updates to Scintilla and Scintilla In-Store made that easier for Walmart suppliers, their advertising partners, and their third-party field reps.
As the needs of Walmart shoppers evolve, so does our insights ecosystem. Guided by subscriber feedback, these launches and enhancements expanded use cases and reduced guesswork—helping suppliers and their operational partners stay focused on what matters most: the Walmart shopper.
Let’s take a moment to review these improvements together.
Walmart Volt becomes Scintilla In-Store
Relive the launch →In February, Walmart Volt became Scintilla In-Store, giving third-party field teams access to in-store execution tools previously limited to Walmart store associates.
Scintilla In-Store enables third-party field reps to complete in-store work faster, resolve issues sooner, and keep products available, while giving suppliers clearer visibility into store-level execution.
Scintilla Media Data Feed
Relive the launch →Suppliers can now plan media more strategically, optimize campaigns with stronger retail context, and measure performance against real business outcomes with Scintilla Media Data Feed (SMDF). This API feed allows the secure sharing of a curated set of Walmart first-party data (including sales, inventory, availability, store-level trends, and regional performance) with approved agencies and tech partners. SMDF addresses a long-standing challenge for many brands and their agencies: connecting retail performance to media decisions.
Assisted Mode in Scintilla Shopper Behavior Report Ordering
Relive the launch →Scintilla subscribers can toggle on Assisted Mode to help simplify and guide the experience in Shopper Behavior. This new feature enables switching between guided and streamlined report ordering views.
- With Assisted Mode on, report ordering becomes a step-by-step guided experience, providing guidance to help unlock the value of Shopper Behavior insights
- When Assisted Mode is off, report ordering is distilled to a single-page ordering flow, prioritizing speed and efficiency
Scintilla Customer Perception AI Insights
Relive the launch →Suppliers with a Scintilla subscription can save time and reduce their effort in reviewing survey results with Customer Perception AI Insights—helping keep the voice of the customer central to decision-making. Shortly after a survey closes, AI Insights automatically generates a summary and highlights key themes based on the survey questions and defined research objectives.
Enhancements to Scintilla Digital Landscapes
Relive the launch →A more comprehensive view of pre-purchase behaviors across Walmart.com and the Walmart mobile app makes it easier for Scintilla subscribers to build a stronger digital strategy that better serves their business and the Walmart customer. Updates across Digital Landscapes include:
- A new Customer Insights tab helps clarify whether item-level growth is driven by bulk purchasing or an increase in unique shoppers, using key fluctuation signals
- In the Digital Basket tab, the new Product Associations table makes it easier to identify the products shoppers most often view and add-to-cart
- An improved Content Quality Score now provides a trended view over time, clearly showing if Product Detail Page updates improve the shopper experience or signal gaps that can impact conversion
- New brand-level benchmarks extend existing category benchmarks in the Conversion tab, allowing brands to compare performance against category benchmarks across key digital metrics
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