New actions and enhanced analysis: Highlights from last quarter

Key updates to Scintilla and Scintilla In-Store made for stronger customer-centric actions in-store, online, and across media

Wednesday, August 19, 2026

Getting the right product in front of the right shopper at the right time is no small task. Last quarter, updates to Scintilla and Scintilla In-Store made that easier for Walmart suppliers, their advertising partners, and their third-party field reps.

As the needs of Walmart shoppers evolve, so does our insights ecosystem. Guided by subscriber feedback, these launches and enhancements expanded use cases and reduced guesswork—helping suppliers and their operational partners stay focused on what matters most: the Walmart shopper.

Let’s take a moment to review these improvements together.

Walmart Volt becomes Scintilla In-Store

Relive the launch

In February, Walmart Volt became Scintilla In-Store, giving third-party field teams access to in-store execution tools previously limited to Walmart store associates.

Scintilla In-Store enables third-party field reps to complete in-store work faster, resolve issues sooner, and keep products available, while giving suppliers clearer visibility into store-level execution.

Scintilla Media Data Feed

Relive the launch

Suppliers can now plan media more strategically, optimize campaigns with stronger retail context, and measure performance against real business outcomes with Scintilla Media Data Feed (SMDF). This API feed allows the secure sharing of a curated set of Walmart first-party data (including sales, inventory, availability, store-level trends, and regional performance) with approved agencies and tech partners. SMDF addresses a long-standing challenge for many brands and their agencies: connecting retail performance to media decisions.

Assisted Mode in Scintilla Shopper Behavior Report Ordering

Relive the launch

Scintilla subscribers can toggle on Assisted Mode to help simplify and guide the experience in Shopper Behavior. This new feature enables switching between guided and streamlined report ordering views.

With Assisted Mode on, report ordering becomes a step-by-step guided experience, providing guidance to help unlock the value of Shopper Behavior insights
When Assisted Mode is off, report ordering is distilled to a single-page ordering flow, prioritizing speed and efficiency

Scintilla Customer Perception AI Insights

Relive the launch

Suppliers with a Scintilla subscription can save time and reduce their effort in reviewing survey results with Customer Perception AI Insights—helping keep the voice of the customer central to decision-making. Shortly after a survey closes, AI Insights automatically generates a summary and highlights key themes based on the survey questions and defined research objectives.

Enhancements to Scintilla Digital Landscapes

Relive the launch

A more comprehensive view of pre-purchase behaviors across Walmart.com and the Walmart mobile app makes it easier for Scintilla subscribers to build a stronger digital strategy that better serves their business and the Walmart customer. Updates across Digital Landscapes include:

A new Customer Insights tab helps clarify whether item-level growth is driven by bulk purchasing or an increase in unique shoppers, using key fluctuation signals
In the Digital Basket tab, the new Product Associations table makes it easier to identify the products shoppers most often view and add-to-cart
An improved Content Quality Score now provides a trended view over time, clearly showing if Product Detail Page updates improve the shopper experience or signal gaps that can impact conversion
New brand-level benchmarks extend existing category benchmarks in the Conversion tab, allowing brands to compare performance against category benchmarks across key digital metrics

Continue learning with us

Already a Scintilla subscriber and ready to dive deeper into the data? We’re here to help you get the most out of every feature and update. Register for an upcoming webinar to sharpen your skills or expand your capabilities even further with one of our Scintilla certifications.

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Personalize Snapshots

New actions and enhanced analysis: Highlights from last quarter

Walmart Volt becomes Scintilla In-Store

Scintilla Media Data Feed

Assisted Mode in Scintilla Shopper Behavior Report Ordering

Scintilla Customer Perception AI Insights

Enhancements to Scintilla Digital Landscapes

Continue learning with us