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Product innovation: Don't get duped case study

Harness customer surveys to inform new product innovation and grow your business 

The market won't wait. But when Merchants and suppliers have access to the same rich retail data insights and customer surveys, they can make timely and transformative decisions together.

Primary research has the power to steer product development and success, but asking the right people the right questions is often the missing link. Read the case study to learn how Walmart Luminate can help refine your approach and target your audience to shape better answers for your business.