They're Hot & Cold, Yes or No? Exploring the Relationship Between Packaged Coffee and Ready-to-Drink Coffee and a Potential Merging Aisle
Black Rifle Coffee Company used Walmart Luminate Shopper Behavior and Customer Perception to dive deeper into Ready-to-Drink (RTD) and Packaged Coffee categories to gain insights into their customers, product placement, performance, and learn how to improve customer experience.
About the Speaker
Brittney is an Insights Manager for Black Rifle Coffee, where she helps them continue to disrupt the coffee category in fun, interesting ways. She has been in the wild world of consumer packaged goods for eight years and has held various roles within sales.
