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Use case: Assortment Deep Dive in action

Building better assortments starts here. Dig into the basket with Shopper Behavior transactional data and analytics 

Walmart Luminate Shopper Behavior delivers unprecedented insights into Walmart customer’s baskets through transactional data. When you know the what behind the buy, you can better diagnose category, brand, and product performance, understand shopper interactions and motivations, and optimize new products and promotions.

The Assortment Deep Dive report in Shopper Behavior leverages best-in-class transactional data and analytics to link products to customers. This can help make faster, better-informed choices that truly reflect customer preferences as businesses work to build assortments. Read the use case to learn how these reports deliver actionable insights that can help your products succeed.