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Case study: Bayer Digestive Health

Learn how Bayer tapped into verified shoppers in the Walmart Spark Customer Community to gain insights about four digestive health products as part of their pre-launch strategy.

Who better to ask about your product than customers who are already purchasing in the category? That is what Bayer did to better understand customer attitudes towards four of their digestive health products. Through Walmart Luminate Customer Perception, they were able to understand their position among competitors and gauge shopper interest in their well-known brands as well as one that was less familiar.

Read the case study to learn how Bayer gained insights about pricing, ingredients, form factors, use cases, and more by surveying symptom sufferers in the Walmart Spark Customer Community.