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Ebook: Unraveling unreliable data in online market research

Its sources, impact, and how Walmart Luminate Customer Perception can help safeguard against it

Online market research results can be murky thanks to bots, self-reporting errors, and more factors that can muddy the water. Learning how to keep your head above it all is crucial to getting the insights needed to make customer-centric business decisions.

The secret sauce? Engaged respondents with verified purchase behaviors. That's why we have our own robust Walmart Customer Spark Community of respondents eager to share their opinions and experiences. Read the ebook to learn how asking the right questions to the right people is where Walmart Luminate Customer Perception shines.