From Diapers to Big Kid Pants: Reinventing the Training Pants Aisle
Leveraging their knowledge of category trends and Walmart Luminate insights from Shopper Behavior, Customer Perception, and Channel Performance, Kimberly-Clark identified key opportunities to improve the customer experience and increase sales for Walmart resulting in a modular that has been a huge success with overwhelmingly positive feedback from customers.
About the Speaker
Randy Berg is an experienced Senior Team Leader in Category Management with over 20 years of experience in the retail industry. Currently serving as a Senior Team Leader on the Walmart Baby Category Advisor team at Kimberly-Clark in Bentonville, Arkansas, Randy is responsible for delivering category strategies, tactics, and recommendations to the Walmart baby buying teams. With expertise in category trends, shopper insights, and competitive activity, Randy is also experienced in utilizing Walmart Luminate to deliver modular excellence.
About the Speaker
Denton Botsford is an experienced professional in the merchandising industry. Currently, he is a Merchant at Walmart leading the Baby Wipes and Training Pants business where he is responsible for delivering category strategies, tactics, and ensuring the customer always comes first through business decisions. Prior to this role, Denton supported the Walmart Fresh Meats business at Tyson Foods.