Leverage Luminate to Unlock Mutual Growth in Toothbrushes
Understanding Walmart shopper preferences within the Manual Adult Toothbrushes category led Colgate-Palmolive to unlock new assortment opportunities to satisfy shopper needs. This update made the space more productive and contributed to category growth.
About the Speaker
Andres Mazariegos is a seasoned Senior Shopper Insights Manager at Colgate-Palmolive. He works alongside Amber in mapping the shopper journey, deciphering complex scenarios, and connecting the dots to implement category shopper insights into strategic business partnerships with Walmart Merchants to achieve category growth objectives. With over 25 years of experience in domestic and international markets, Andres has held different roles in category management, retail environment strategy, and customer management.
