Basket Building
Utilizing Walmart Luminate Shopper Behavior insights, Proctor & Gamble created new assortment bundles and virtual packs in one category to offer customers an expanded assortment.
About the Speaker
Ellen has been with Procter & Gamble for nearly 25 years with experience in brand-building, capability creation, and retail & shopper insights.
About the Speaker
Laurie has been with Walmart for six years and has worked in various capacities such as Site Merchandising, Merchandising, and Business Development for Digital Acceleration for the Beauty category.
