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Idea book: Innovation essentials

Explore our customer survey that provides insights into Walmart shopper discoveries, purchasing habits, and more

At Walmart Luminate, we are all about discovering the why behind the buy. Motivations and behaviors drive customer choices everyday, and dialing into their thoughts and habits is key to staying on top of trends and shifts in an ever-changing retail environment. 

We tapped 400 verified shoppers in our Walmart Customer Spark Community to learn how they find new household products and explore their repurchasing behaviors. Read what our customer survey revealed about item discovery and how it can help power customer conversions.