Video: Analyzing the Impact of Assortment Expansion with Scintilla
Ron Tiarks of Sno Balls To Go shares how Scintilla revealed how expanding an assortment impacted an aisle.
Suppliers are always eager to expand their assortment—but getting the green light is only half the battle. Proving the expansion actually worked can be what determines what happens next.
When Sno Balls To Go saw its assortment expanded in half of the Walmart locations where its products are sold, the team wanted a clearer picture of how shoppers were responding—and the ripple effect across its broader assortment. See how Ron Tiarks and Sno Balls To Go used the Shopper Behavior Performance in Detail report to assess the impact the expansion had on the aisle and uncover growth beyond the new items.
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