Using Scintilla to Turn Customer Signals into Category Growth
How Post Consumer Brands used Scintilla insights to launch a new customer-centric product
While developing a plan to drive growth in the Ready to Eat Cereal category at Walmart, the team at Post Consumer Brands (PCB) used Shopper Behavior and Customer Perception to define their strategy and inform their innovation pipeline.
They knew that their products in the aisle were performing well. But in Scintilla, they were able to deepen their understanding of the category customer and optimize their assortment in a way that brought about 2X growth. And by learning Walmart shoppers’ priorities for the aisle, PCB expanded their assortment with a new offering that met a leading customer demand: Honey Bunches of Oats Protein.
Read the case study and learn how PCB used Scintilla to successfully expand their assortment with a new protein-packed offering.
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