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¿Cómo se crea más espacio en el modular sin expandir la huella? Eso es exactamente lo que resolvió Next Phase Enterprises en la categoría de dips, aderezos y vegetarianos (DDV).
Al explorar Shopper Behavior, Channel Performance y Customer Perception, identificaron y recomendaron eliminar artículos duplicados del anaquel para alinear mejor la colocación de productos con las expectativas del cliente. Estos cambios impulsaron una mercadotecnia más eficiente y crecimiento incremental.
Lee el caso de estudio completo para descubrir cómo Next Phase Enterprises utilizó Scintilla para identificar una oportunidad multimillonaria.
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