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Scintilla is evolving into a visually unified experience, making it easier to access and act on Walmart first-party data and customer insights. At the center of this evolution are Scintilla Boards.
Boards are purpose-built analytics experiences that bring together Walmart first-party data, key metrics, and trends around a specific business topic or question. Designed to provide a clear view of business performance at Walmart, Boards help you quickly understand what is happening, identify opportunities and risks, and explore the factors driving results—all from a curated, easy-to-use experience.
The Business Overview Board brings together your key metrics and insights into a streamlined dashboard. This gives you a clear view of your business performance at Walmart, so you can spend less time analyzing data and more time understanding performance and acting on what matters most.
The Business Overview Board is organized into four tabs, each designed to help you understand a different aspect of your business.
Digital Landscapes is moving to the Boards framework while maintaining the familiar functionality and insights you rely on today. Understand how shoppers discover, consider, and buy your products at Walmart.ca and the Walmart mobile app. Explore the customer journey to uncover insights that can help inform your customer acquisition strategy. This updated experience provides a more consistent design and easier navigation across Scintilla, allowing you to better understand a customer’s digital path to purchase.
Along with Boards, you can now personalize your experience with Saved Product Filters. Create filters using Walmart hierarchy, UPCs, attributes, or brands, then save and reuse them across select Boards. Instead of rebuilding the same product views each time, you can quickly apply your saved filters to analyze performance, monitor the products, and get insights faster—all with a more consistent view of your business.
Boards do not replace the powerful research and reporting modules you love. Instead, they combine multiple datasets into singular views, so you can quickly jump into deeper insights across Scintilla.
This is the first step toward unifying Scintilla, helping you spend less time searching for data and more time utilizing it.
Ready to see how?
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