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Case study: Product innovation: Perception meets reality

How one well-known supplier broke into a new category with help from Walmart Luminate Customer Perception and Shopper Behavior

The niche a brand sits in can be powerful. Companies big and small can struggle to break out of their perceived box, even if they are already thinking outside of it. Recently a well-known brand wanted to break into a new category. Their Merchant wasn’t sure how new offerings would resonate, but the customer had the final word. Read the case study to learn how Walmart Luminate validated customer responses with data for a compelling business case.