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Case Study: Fir finery​

'Tis the season for upmarket opportunity with Walmart Luminate Shopper Behavior. Learn how a Merchant used customer behavior analysis to quickly launch new products for the holidays

Room to grow

While preparing for the holiday season, a Walmart Christmas tree Merchant was looking to take advantage of increased total customer activity in 2022. To do this, they needed to understand which customer clusters—mid-market, price-sensitive, or upmarket—provided the most opportunity.

With the Performance in Detail Report in Shopper Behavior, they reviewed their items’ performance carefully.

Digging deeper

Observing a 2021 Christmas tree customer index of just 80* with the upmarket cluster, the Walmart Merchant quickly determined a clear opportunity for growth.

They built a cohesive strategy for a new branch of upmarket trees and products designed to snag shopper attention—right in time for the holidays.