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When No7 Beauty Company set out to grow its share in Walmart’s Face Care category, the team didn’t know how the brand compared to others as it sought ways to reach new customers. As No7 learned, more than half of Walmart shoppers had never purchased No7 simply because they didn’t know it existed.
Informed by Scintilla insights and in partnership with Walmart Connect, No7 uncovered the barriers to trial and conversion and transformed them into action. The solution? In-store Beauty Bars that gave shoppers hands-on experience with No7 products.
These activations reached 10,000+ Walmart customers, driving 22% dollar growth, 10% unit growth, and more repeat purchases.
Read the full story to discover how No7 combined data-driven insights with retail activation to overcome barriers and drive growth.
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