Walmart is updating its data access policies to support responsible, consistent, and transparent use of Walmart data across its partner ecosystem.
Beginning May 1, 2026, suppliers must have an active Scintilla Charter subscription by January 31, 2027 to access the Walmart Named Account data. If enrollment is not completed by January 31st, 2027, access to the Walmart Named Account data will no longer be supported through syndicated data suppliers.
In addition to enabling continued access for those who currently have ALR data access through syndicated partners, a Scintilla subscription is designed to support more informed decision-making and stronger collaboration with Walmart merchant teams by providing a more comprehensive view of your Walmart business, including:
- Item-level visibility across your brands, competitors, and private brands
- Insights across shopper, channel, region, market, and store-level performance
- More frequent data refresh and self-service analytics
- Shopper behavior insights such as switching, loyalty, and basket dynamics
If you do not currently have a Scintilla subscription, please provide your contact information and a member of our team will reach out with next steps.
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A member of the Walmart Data Ventures team will follow up with you within 2–3 business days to discuss next steps and enrollment options.
Please be sure to include a valid vendor number in your submission. This will help ensure your request is routed to the appropriate team member and processed as efficiently as possible.
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