Driving Category Growth With the Right Pack Size Strategy
Scaling growth through customer preference
What happens when you combine deep customer insights with category expertise? NatureSweet discovered a powerful opportunity in its Medley Snacking Tomato segment by leveraging Scintilla insights from across the suite of tools. The result? A strategic pack size change that delivered 80% dollar growth and 56% unit growth after the full rollout.
This case study shows how using multiple modules within Scintilla to align with evolving shopper preferences—convenience, value, and versatility—can transform category performance and drive incremental sales.
Read the full case study to see how NatureSweet scaled growth through strategic pack size innovation.
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