Leveraging Store Segmentation to Understand Locked Case Impact
The team at BIC used Walmart Luminate to drive a deeper conversation with their Merchant and utilized store segmentation to tackle a big problem affecting category and digital growth.
About the Speaker
Monica Breithaupt is the Vice President of Sales for Walmart and Sam’s Club at BIC. She joined BIC in July of 2023 after previously leading the Walmart and Sam’s Club Laundry and Beauty teams at Henkel. Monica’s expertise lies in 23 years of experience in the consumables space where she worked for Proctor & Gamble, Georgia Pacific, and Henkel and an additional five years in Food with McCormick and Tyson Foods.
About the Speaker
Matt De Paolo leads BIC’s Omnichannel COE as Team Lead of Omnichannel Growth and Strategy. Prior to joining BIC, he served Walmart as the Category Manager for Shave and Battery which concluded his six years in various merchandising roles within Sam’s Club, Walmart International, and Walmart.com.
About the Speaker
Molly Leonard is the Senior National Account Manager overseeing the Walmart Shave desk at BIC. Before joining BIC in 2021, Molly spent four years as an eCommerce Merchant at Walmart.
