Using Walmart Luminate to Improve Product Design and Performance
Pulmuone leveraged Shopper Behavior, Customer Perception, and Channel Performance insights to confidently make customer-centered changes to an established product's name and packaging—and track a significant improvement in velocity leading to a broader launch with all their retailers.
About the Speaker
Todd Marshall is the Vice President of Sales at Pulmuone Foods USA. He has over 35 years of experience working with Walmart and Sam’s Club.
About the Speaker
Ted Hsueh is the Director of Marketing at Pulmuone Foods USA, specializing in Fresh Ready Meal products. With over a decade of experience in the food and beverage industry, Ted has extensive expertise in new product development and rollout that drives innovation and growth within the market.
