Basket Building
Utilizing Walmart Luminate Shopper Behavior insights, Proctor & Gamble created new assortment bundles and virtual packs in one category to offer customers an expanded assortment.
About the Speaker
Ellen has been with Procter & Gamble for nearly 25 years with experience in brand-building, capability creation, and retail & shopper insights.
About the Speaker
Susan has nearly 15 years of experience in merchandising and digital retail, leading categories ranging from Fashion and Consumables to Consumer Electronics. She currently leads Business Development for Consumables at Walmart and focuses on digital acceleration.
