Using Assortment Deep Dive to Gain Item Placement via Incrementality and Non-Substitutability
E.T. Browne leveraged Walmart Luminate Shopper Behavior Assortment Deep Dive to analyze their current Palmer’s brand offerings and drive confident decision making for an incremental growth strategy. This process culminated in making Walmart a destination for Palmer’s shoppers and it secured distribution for two new Palmers items.
About the Speaker
Steve Dengel has been the Senior Category and Consumer Insights Manager at E.T. Browne for 5 years. He has worked in category management at various Walmart suppliers for 24 years within multiple departments from Automotive to Dry Grocery to Sporting Goods, among others. His passion lies in developing reporting tools to make it easier for his team to quickly analyze their business.
