Mac & Cheese and Kid's Meals Aisle Flow Redesign
The Kraft Heinz Company used multiple Shopper Behavior reports and Channel Performance APIs to tap into emerging trends to create a collaborative aisle flow design for their modular and the category that provided strategic growth opportunities for today's market—and for the future.
About the Speaker
Philip Nichols is a Customer Sales Lead at The Kraft Heinz Company. He has more than 16 years of industry experience in sales, planning, commercial strategy, and revenue management.
About the Speaker
Kalyn Oden is a Category Growth Manager at the Kraft Heinz Company. She has responsibility for a wide range of Kraft Heinz dry grocery products including Mac & Cheese, Jell-O, Jett Puffed Marshmallows, Maxwell House Coffee, and more.
About the Speaker
Lucy Heyman is a Consulting Director at dunnhumby. She has over six years of experience in the Retail Insight sector supporting clients to place the customer at the heart of their category decisions.
About the Speaker
Gabi Caraces has over six years of experience at Walmart across marketing and merchandising. She is currently the Merchant for Mac and Cheese, Kids Meals, and Gluten Free Foods.
