Innovation: Ideation to Execution
Using Walmart Luminate Channel Performance APIs, Customer Perception, and Shopper Behavior insights, Hormel was able to diagnose drivers of customer behaviors, understand the value and contribution of particular products to their brand and category, and zero in on licensing opportunities for an upcoming launch.
About the Speaker
Pete Laskiewicz, MBA, has over 20 years of experience in CPG with Hormel, MolsonCoors and Nielsen with a focus on analytics, category management, and shopper insights.
About the Speaker
Tyler Bottje is a Customer Business Manager III at Hormel Foods and has worked in consumer packaged goods for over 11 years. He started his career at JB Hunt Transportation in various pricing roles after graduating from the Walton College of Business at the University of Arkansas. Tyler is passionate about building long-lasting internal and external relationships to help drive results for customers and his company.
